In this two-part white paper, our aim is to explore the transformative world of servitization – a business model that transcends traditional transactional product sales and centres on delivering outcome-based service offerings.

However, as we shall explore, fully outcome-based service offerings are just one expression of servitization

Authored by Kris Oldland, one of the world’s leading analysts on this topic, and Syncron’s Justn Konopaske who has detailed, direct experience of the world of servitization this first paper in this detailed two-paper exploration of all aspects of servitization covers:

• Defining servitization
• Unveiling the Spectrum of Servitization
• Orchestrating Organizational Excellence for Servitization Triumph
• Navigating Transformational Challenges in Servitization