Interview: The Importance of Service Marketing Ft. Michael Blumberg (2021)
Kris Oldland, Editor-in-Chief, Field Service News, is joined on the Field Service News Digital Symposium by Michael Blumberg, President and CEO of Blumberg Advisory Group.
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Michael is a seasoned expert in the field service industry, and he consistently anticipates future trends and provides valuable insights on key areas of focus for industry leaders.
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During the conversation, the two discuss a wide range of topics related to the role of service marketing and the importance of finding a solution to fix the disconnection that often occurs between the service leadership and the marketing leadership within service organizations.
Some of the topics covered in this insightful conversation include:
The full length video is available exclusively for FSN PRO members and for a limited period is available on our FSN FREE subscription tier.Â
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Interview: The Importance of Service Marketing Ft. Michael Blumberg (2021)
Kris Oldland, Editor-in-Chief, Field Service News, is joined on the Field Service News Digital Symposium by Michael Blumberg, President and CEO of Blumberg Advisory Group.
Â
Michael is a seasoned expert in the field service industry, and he consistently anticipates future trends and provides valuable insights on key areas of focus for industry leaders.
Â
During the conversation, the two discuss a wide range of topics related to the role of service marketing and the importance of finding a solution to fix the disconnection that often occurs between the service leadership and the marketing leadership within service organizations.
Some of the topics covered in this insightful conversation include:
- Challenges and Issues in Service Marketing
- The Disconnect between Marketing Leadership and Service Leadership
- Deconstructing the Service Value Chain
- Is Remote Service Here to Stay
- What Should be the Focus for Service Directors to Achieve Successful Service Marketing?
The full length video is available exclusively for FSN PRO members and for a limited period is available on our FSN FREE subscription tier.Â
Â
If you are already a member and cannot see the ‘watch now’ button please make sure you are logged in.
Â
Not yet subscribed? Get instant access to this video debrief and a selection of premium content each month for free by joining FSN FREE today.Â
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