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Prof Dr. West has recently published, with Paolo Gaiardelli and Nicola Saccani, ‘Modern Industrial Services – A Cookbook for Design, Delivery, and Management’, which illustrate the service challenges and provides an actionable change management roadmap for businesses.
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During the discussion, Prof Dr. West provides some insights into his book and discusses with Kris a wide range of topics related to servitization and advanced services.
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In this excerpt, Prof Dr. Shaun West provides his perspective on how we can define advanced services today.
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