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Prof Dr. West has recently published, with Paolo Gaiardelli and Nicola Saccani, ‘Modern Industrial Services – A Cookbook for Design, Delivery, and Management’, which illustrate the service challenges and provides an actionable change management roadmap for businesses.
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During the discussion, Prof Dr. West provided some insights into his book and discussed with Kris a wide range of topics related to servitization and advanced services.
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In this excerpt, the conversation focuses on entrepreneurialism and if it’s possible to teach people how to become successful entrepreneurs.
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