Kris Oldland, Editor-in-Chief, Field Service News is joined by Dr. Chris Raddats of the University of Liverpool, a seasoned expert with experience from both the industry and academic sides of the aisle centred around servitization, digitalisation and service marketing.

During the discussion, the two talk about a wide range of topics related to Raddat’s sphere of insight including reflecting on the current learnings that are coming from a recent raft of academic literature.

Areas of discussion include: 

• Has servitization reached critical mass? 
• The need for more robust definitions around servitization
• Just how big is big data for field service operations?
• Why digitalisation further emphasises the importance of Outside-In thinking
• The close relationship between servitization and digitalisation
• Conflict and resolution around data ownership
• Distilling the learning of servitization from recent academic studies
• Echoes across servitization and digitalisation
• Digitalisation and rethinking field service delivery