Kris Oldland, Editor-in-Chief, Field Service News is joined on the Field Service News Digital Symposium by Dr. Chris Raddats of the University of Liverpool a seasoned expert with experience from both the industry and academic sides of the aisle centered around servitization, digitalization, and service marketing.

During the discussion, the two discuss a wide range of topics related to Raddat’s sphere of insight including reflecting on the current learnings that are coming from a recent raft of academic literature.

In this excerpt from that full interview, the two discuss if we need to be clearer in our definitions around concepts such as servitization, advanced services, and outcome-based service delivery.